Announcing our new logo & brand identity

Today we are glad to present you Metaguild’s newest logo. Although the changes might seem unimportant at first glance, this is a significant step to solidifying our brand identity as we are growing our ecosystem, partnering with new games, and having more players join us every week.

For the new logo, we opted for a “cleaner” font with neat lines and capitalized Metaguild. This logo is designed to be less confusing and aligned to the Metaguild brand book. We would like to draw your attention to the correct spelling of our guild’s naming — “Metaguild” (neither MetaGuild nor Meta guild, etc). Starting with a capital “M”, others should be written with lower-case letters, all one word.

Moreover, we have elaborated the colors, font style, and refined the smallest details of the logo. You will notice that we also stepped away from the bright red color in Metaguild Esports.

Soon, at the beginning of the new year, we will announce the complex rebranding of Metaguild. It will include repositioning and new core messaging that we would like to present to the entire play-to-earn gaming community. We have been honing our values, mission, and vision during hours-long strategic sessions with the core members of Metaguild.

You can find all our updated visuals in Metaguild Mediakit.

About Metaguild

Metaguild is the first and largest self-funded hardcore gaming guild. We invest in games to secure guild positions and facilitate our players’ success. At Metaguild, we take the best from traditional gaming and speedrunning to the next level: games with open economies backed by blockchain.

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